Activity 1 Understanding the present

As part of the Activity 1 Understanding the present, the designers apply the Strategic PES with the company representatives, to set a domain and a time frame. According to Hekkert and van Dijk (2011), the domain delimits the focus area of the process in which designers aim to contribute, “acting as a map that guides [the] exploration of the context and the factors to be taken into account. [It is] (preferably) a particular area in life.” Moreover, the time frame is an interval of time which moves from the world as it is to the speculative future, to help companies map change when they think about the future (Mejia, Pasman, et al., 2016).

Additional reading: (EN) “Strategic PES – Product-Experience-Service, A visual tool to support SMEs through service-dominant logic”.