Activity 5 Looking back into the future

Finally, in Activity 5 Looking back into the future, the designers facilitate a conversation with the company representatives and other stakeholders to map the company’s future. The designers use the vision concept, embodied in the prototype, the visuals, and the narrative, to help participants express their thoughts, feelings, and ideas about the company’s future. Along the conversation, the designers make a road map with strategic recommendations for the near and speculative future of the SME.